Olly is a new line of vitamins and supplements which is doing extremely well, racking up $80 million in sales in only its second year.
Olly is NOT:
So what are is Olly doing differently? Well, basically just two things:
That's it. Not rocket science. Make supplements taste good and easy to understand.
Why didn't I think of that?
In fact, most successful companies do not invent new categories. They take existing products or ideas, and add a new twist. In this case, the twist is making things easier.
In retail, whether you're selling clothes or food or healthcare, making things easier is a great way to differentiate yourself and gain customers.
Here are a couple of examples:
So the lesson from Olly and these companies is, being a successful company in a crowded space doesn't have to be complicated. It's just about making the consumer experience better and in these cases, easier.
Here at F.C. Dadson, our goal is to make the retail buildout easier for our customers.
We do that by providing an array of services, from design to fixture manufacturing to construction, and integrating these into a custom solution that works for you.
Please feel free to contact us for a free consultation, and in the meantime check out our free resources to help you with your next buildout project.